Branding: 8 must-have Elements to Build a Thriving Business in 2021

Nuel Iyere
11 min readJan 2, 2021

Branding transcends having a sexy logo, beautiful web design, and cool products’ pictures for your social media and website (like many B2B, SaaS, and B2C brands think). This article will tell you the 8 elements you need to build a successful brand.

Branding: 8 Elements to Build a Thriving Business in 2021
Branding: 8 Elements to Build a Thriving Business in 2021

Imagine this scenario;

You’ve been working your ass off and decide to treat yourself to the perfect getaway in France. You flirt with the thought of visiting the Eiffel Tower, Notre Dame, and Arc de Triomphe but resist these ‘sinful’ seductions and opt for Monaco.

So after googling “cheap hotels at the French Riviera” and not finding much difference in the search results (including their prices), you choose the one with free breakfast and the copywriting that makes you dream. Funny thing is your choice might not have been the best (maybe something in the middle).

There, you just ‘fictionally’ witnessed branding, first-hand.

People think of branding as having a sexy logo and building a website with a visually appealing UI and layout. These, definitely, are features your brand should have as they can contribute to your brand’s growth.

But branding is much more. This little Hollywood movie shows you what branding can do, and that branding is way more than your logo.

Branding is more of an emotional and metaphysical concept than your physical, literary, or visual elements. It’s those features of your business that’ll resonate with your audience, make them feel comfortable interacting with your brand, and endear your brand to their hearts that they’ll be willing to join your community.

So without further ado, let’s dive into the 8 branding elements essential for your B2B, B2C, or SaaS brand’s growth. But first, what is branding all about?

So what is Branding?

Branding is a marketing strategy used by businesses to create an identity that yields economic value for its customers and the brand owner.

It’s noteworthy that your marketing department is saddled with your branding responsibilities. But there’s a difference between marketing and branding.



Nuel Iyere

Fintech & B2B SaaS Copywriter: simplifying complex technical concepts in DeFi & finance. Email: | Twitter @nuel_emailcopy