Writing B2B & SaaS Website Copy that Increases Conversions [2021]

If you’re a B2B or SaaS marketer and your website’s copywriting is not performing as you’d like, this guide will show you how to write persuasive website copy that’ll make your leads throw money at you in 2021.

B2B and SaaS website copywriting that increases conversions

A lot of times when we want to buy a pair of jeans online, the only things required to sell us are the cool pictures and reviews on the eCommerce website. That’s not to say the copy has no effect. But you’ve probably seen websites with copy that left a lot to be desired yet they still sold. A lot.

Now that’s the narrative with many B2C copywriting.

For service-based businesses like SaaS and B2B brands, the narrative is quite different. And like with every form of copywriting, much of the work is steeped in research. You need to;

• know the words that resonate with your audience
• address their deepest pain points and assure them you’re the best solution to their problems.
• stand out from your competitors and position your products and services as unique.
• and sell your leads right from your hero copy, making them read all through to your footer.

So in this article, I’ve documented everything you need to know to write kickass B2B and SaaS website copy that…