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The 11 Most Engaging Types of Content to Up your Social Media Game [2022]

Nuel Iyere
8 min readJan 4, 2021

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Is it possible to set up a social media profile today and grow it to 1,000+ followers in less than 5 months … without running ads? Yes! However, building a social media following—be it for your personal brand or company—with engaging, original content is no walk in the park.

This guide will show you the most popular types of content to engage your social media followers and grow your brand.

How to create content and engage your social media followers in 2021
How to create content and engage your social media followers in 2021

When social networks like Facebook (now Meta) first started, they were for connecting with family and friends. Fast forward a couple 10 years down the line, and social media has become one of the primary channels for driving business for brands.

And the advent of social networking platforms like Instagram and TikTok have made it all important to post more entertaining and engaging content.

But social media brand growth goes beyond using tons of hashtags and posting funny videos (not all of us have a great sense of humor). Social media content that will engage your followers and build your community is one that’s valuable to your audience: this kind of content earns people’s trust and converts them to paying customers

But how do you create such entertaining, valuable, and educating pieces of content to engage your social media…

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Nuel Iyere
Nuel Iyere

Written by Nuel Iyere

Fintech & B2B SaaS Copywriter: simplifying complex technical concepts in DeFi & finance. Email: nuelzypen@gmail.com | Twitter @nuel_emailcopy

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